Making the most out of your video interview – Tips for employers

Video interviews are increasingly gaining massive approval among different companies, and if used in the right way and at the right time, it can prove to be an invaluable part of your recruitment process. However, because companies and candidates are different, there is really no hard and fast rule when it comes to using videos for your interview. Instead, the following tips will help you make the most of your video interview process.

When to use video interviews

• When you have a lengthy interview process – Video interviews can actually be used at anytime and for any interview purpose. However, it can be a good idea to use it when you have a long interview process. This way, you can eliminate most of the steps involved in getting a new worker. For instance, a video interview can be used as an initial assessment to determine which of the applicants are qualified and suitable enough to be invited for a more formal face to face meeting.
• When you have lots of candidates to screen – A video interview makes it possible for you to screen multiple candidates in less time. You can use a one way interview to send across your questions and listen to individual answers without reintroducing and repeating yourself with each candidate.
• When you have long distance hire – while video interviews can be used for local hires, it is ideally suited to international, remote or long distance hires. This helps save on travel expenses, travel stress and other inconveniences involved with travelling. You may end up meeting with the suitable candidate later on, but for the initial assessment, a video interview will be more effective and cost saving.

How to use video interviews

• Have a consistent process – The beauty of video interview is that it allows every candidate to have a level playing field. They get to answer the same questions under the same amount of time and following the same rules. To make this work, you need to have a consistent process that you apply all through the different interview sessions. Going outside this process will deny applicants an even playing field.
• Get the right technology – Even though there are several video technologies on the internet such as Skype and Hangouts, if you intend carry out video interviews regularly, you need to invest in a suitable video interview software or platform. This will integrate with your existing setup and ensure that you and your candidates get a seamless interview experience.
• Identify the strategy that works for each situation – Different strategies work for different unique situations. For instance, a one way interview where you pre-record your introductions and questions and allow the applicants to respond in their own time is good for when you have a large pool of applicants to assess. A live interview on the other hand is when you have very few people to interview and enough time on your hands. Determining the right strategy to use is crucial for effectively using the system.