Following on from our Best Video Interview Platforms blog post – here we delve into a bit more detail to get a comprehensive look at SparkHire’s video recruitment product and how it compares to Employertube.
From pricing, features and benefits, to pros and cons and so much more! This is your comprehensive guide to compare the two products and work out which platform is right for you and your business.
SparkHire vs Employertube
Spark Hire was founded by Josh Tolan, who came up with the idea for the business after working in a high-growth company and witnessing the struggles that come with hiring large numbers of staff for a fast-growing business. Josh launched Spark Hire to the public in February 2012 and they now have more than 30 employees and over 5000 customers.
Employertube has emerged as a strong contender in the video interview space with a platform that appeals to both job-seekers, employers and recruitment agencies. Employertube was founded by digital entrepreneur, Nick Marr, who has contributed to multiple businesses that have embraced new technology to revolutionise their sector.
Nick Marr had an early career in the police force, where he saw first-hand how a lack of diversity and unconscious bias could negatively impact a team. Since then he has gone on to speak at numerous conferences and worked with dozens of businesses to champion workplace diversity. This was clearly a key driving factor in the creation of Employertube which puts a heavy focus on diversity recruiting.
Having officially launched in 2017, Employertube is relatively new to the video recruitment scene, but Marr has been working on the technology for much longer and the platform launched with an impressively comprehensive solution.
What Does Spark Hire Have to Offer?
Spark Hire is possibly the most well established and well known video interview platform. Unlike Launchpad and other generalist recruitment automation software providers, Spark Hire offer a dedicated video interview SaaS platform. They put a heavy emphasis on the efficiency gains employers can make by using video interviews as part of their hiring strategy and have good quality collaborative features that allow you to bring hiring managers into the interview process earlier on. One testimonial claims that a recruitment firm managed to improve their submit-to-hire ration from 3:1 to 2:1 by using the platform.
Spark Hire’s video recruitment software offers a range of features including:
- Video scheduling software
- Live video interviews
- One-way video interviews
- Outbound video messaging tool
- Interview review and feedback platform
- Collaborative interview reviews and feedback
Spark Hire have won a number of different industry awards over the years and do especially well in categories around ease of use and usability. They may not be as comprehensive or complex as some of their competitors, but they have nailed the core features of a good video interview platform.
Their interview scheduling tool is particularly useful as it integrates with a variety of popular calendars including: Google, iCloud, Outlook, Exchange and Office 365.
Their video messaging tool is another stand-out feature. This enables recruitment teams to create their own personalised videos that can be used during outbound outreach to potential candidates. This is certainly an interesting way to incorporate video into different parts of the recruitment process, but there isn’t much evidence available to show the impact of using videos in this way.
When it comes to flexibility, Spark Hire does offer a range of sophisticated customisable features, BUT, most of the more advanced options are only available with their higher tier plans. With low level plans you may find that you’re limited by the number of jobs you can post at the same time, the quality of the analytics available, the ability to customise your interview process etc.
What does Employertube have to offer?
Employertube offers a slick and seamless video interview recruitment platform with both live and pre-recorded video interviews available. The platform makes it easy for employers to scale their recruitment process without losing out on candidate experience or quality of talent.
With Employertube’s platform, employers or recruiters can easily create branded video screening processes to assess early stage candidates – allowing users to create tailored questions with fixed read and answer times. Once candidates have submitted their responses, hiring managers can analyse and compare multiple candidates at once with smart reporting that helps to highlight and weed-out inefficiencies in the interview process.
Employertube also offers live video interviews as standard. The system is incredibly easy to use and Employertube’s focus on their tech stack has meant the system can handle high volume demands without compromising connection quality.
What really makes Employertube standout is their unique Diversity Monitoring system that helps to remove unconscious bias and foster the creation of a diverse workforce. Employertube’s software identifies parts of the recruitment/interview process that may be disproportionately eliminating candidates from certain backgrounds, allowing employers to continuously review and improve their processes.
The platform is clearly built for use by multiple users as they have implemented collaborative reviews, video archiving and reporting tools that make it easy for hiring teams to work together on reviewing and assessing applications.
On top of that – Employertube is the only platform on the list to offer a job search built-in to their website and offer free job postings to all their employer clients. Employers can also access paid-for promoted job listings to get their vacancies in front of more candidates.
But it doesn’t stop there… Employertube provides an incredibly useful Video CV Library. Candidates can record and upload their own video CVs which are then tagged and categorised so that they are easily searchable – allowing recruiters to hunt down the best talent instead of waiting for candidates to come to them.
Who is Spark Hire for?
Spark Hire is targeted at both employers and recruitment firms. They say on their website that their software will work for either internal or agency recruiters and the testimonials on their case studies page shows a variety of company sizes from 200-500 employees, to 5000+ employees. If you’re a mid-size company looking to further expand, or a mid to lage-scale recruitment firm then Spark Hire could be a good fit.
Having said that, most of the companies shown on Spark Hire’s website are large scale firms like VolksWagen, IKEA, United States Postal Service and BAE systems, to name a few.
Spark Hire could be a good choice if you are specifically looking for a video interview platform, instead of an entire recruitment automation solution. Spark Hire integrates with over 30 different Applicant Tracking Systems and can connect with a variety of productivity apps via Zapier integrations – showing that it is designed to integrate well with any existing systems.
Unlike some competing video interview platforms, Spark Hire doesn’t seem to put huge emphasis on its reporting and analytics functions – which can be crucial to identifying unconscious bias and creating a diverse workforce.
Who is Employertube for?
Employertube have done a pretty good job of ensuring that their video interview platform will work for employers of all shapes and sizes. Whether you’re a small start-up or a multinational enterprise – Employertube’s video recruitment solution seems pretty robust.
Unlike the other entries on this list, Employertube is designed for use by both candidates and recruiters. Candidates can upload their own video CV to the site for free, search for available jobs, and even benefit from access to free online courses to improve their interview technique. In fact, Employertube even offer candidates support after they’ve found a job through the platform, to help develop skills and further their career. So as well as employers or recruiters, Employertube is a great platform for candidates too.
In today’s world, company culture is everything – and encouraging a diverse workforce is often a crucial part of building a great culture. Employertube’s focus on promoting diversity and removing unconscious bias from the hiring process has made them a popular choice among socially-conscious startups and tech companies who want to embrace a modern and inclusive workforce.
Employertube seem to have found a strong niche in the academic market too, and have a dedicated page on their website for universities and academic institutions. In fact, a number of universities have started implementing Employertube’s software into their careers modules – using the software to prepare students for the types of video interviews they can expect to go through once they graduate. So if you’re in the academic or educational space – Employertube probably has a well suited package for you.
How much does Spark Hire cost?
Spark Hire is one of the few video interview platforms that does provide clear pricing information on their website, at least for their lower-level plans.
Spark Hire offer a variety of tiered pricing plans with different features included. The key factor seems to be the number of active jobs you want to recruit for via the platform and the number of users you need.
Their lower level plans range from $119 p/m to $599 p/m – but if you want to have more than 20 users, or want unlimited access to some features, you’ll have to go for their ‘enterprise’ package. Pricing for the enterprise package isn’t available online so you’ll have to contact the Spark Hire team to find out how much it will set you back.
How much does Employertube cost?
While Employertube doesn’t give any specific pricing information on their website, they do say that their pricing model is specifically designed to ensure that companies of all shapes and sizes can get great value from the software.
With the exception of paid-for promotional job postings, all of Employertube’s features come as standard, meaning you get a lot of bang for your buck.
But you don’t have to take our word for it… Employertube offers an instant access free trial so that you can see the platform in action for yourself before you decide to make the jump and take up the full service. They also offer online demos and claim that they speak with all their clients to work out a package and cost that works for any business.
As one of the newer video interview providers out there, Employertube are keen to build up their user-base and it’s highly likely that their solution will be one of the cheaper options on this list.
Spark Hire Pros:
- Dedicated video interview platform – focused on all aspects of video recruitment
- Integrates with variety of existing Applicant Tracking Systems
- Established and long-running company
- Won multiple industry awards, especially for ease of use
- Clear tiered plan pricing structure
- Good quality support and customer success team available
- Offer branded live interviews for consistent candidate experience
- Good variety of case studies and testimonials available online – including pre-recorded demos
- Dedicated video recruitment platform with pre-recorded and live video interviews included as standard
- Comprehensive analytics and reporting dashboard
- Excellent diversity monitoring system to remove unconscious bias
- Incredibly useful video CV library to proactively find top talent
- Integrates with existing ATS software with API framework
- Fully GDPR compliant
- Offers free trial and online demo before purchase
- Integrated job posting platform (only platform to appeal to both candidates and employers/recruiters)
- Immersive employer branding for video interview platform
- Collaborative review and feedback functionality as standard
- Access to database of online courses
Spark Hire Cons:
- Advanced customisable features only available with higher level plans
- Doesn’t focus on advanced analytics to help eliminate bias and improve diversity
- Requires an annual subscription to benefit from full range of features
- Limits on number of active jobs with lower level plans
- No information about GDPR compliance available on the website
- May need to purchase additional video storage (interviews stored for up to 1 year and can only be downloaded with higher level plans)
- API only available with higher level plans
- Focused on video interview software rather than entire recruitment automation system
- Doesn’t utilise AI or machine learning
- No concrete pricing information available online
- Not currently ISO certified (although working towards ISO 27001 certification)
- Relatively new provider so lacks large backlog of testimonials
- Limited multi-language capabilities (still building multilingual offering)
- No mobile app available